Arvind Singhal is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director, Social Justice Initiative, The University of Texas at El Paso. He is also appointed as the William J. Clinton Distinguished Fellow at the Clinton School of Public Service, University of Little Rock, AR, Distinguished Visiting Professor 2, Inland School of Business and Social Sciences, Norway, and Chancellor’s Honorary Professor, Amity University, India. He teaches and conducts research on the diffusion of innovations, the positive deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures. His outreach spans public health, education, human rights, poverty alleviation, sustainable development, civic participation, democracy and governance, and corporate citizenship. Co-author/co-editor of 15 books and over 200-peer reviewed essays, his writings have appeared in the American Journal of Public Health, Plos One, Journal of Communication, Communication Theory, Communication Monographs, Health Communication, and Management Communication Quarterly. Three of his books have won awards for distinguished applied scholarship and he has served as an advisor to various international organizations including The World Bank, UNDP, UNICEF, UNAIDS, WHO, USAID, and others. His research has been funded by National Institute of Health, CDC, Dutch Health Research Council, Ford Foundation, Rockefeller Foundation, Packard Foundation, and others.