When we think of personal branding, we often reflect on all the things we should be doing to market ourselves: building an online presence, putting ourselves out there, networking in our sectors, etc. However, in order to be successful in these activities, it is crucial we design and present a brand that feels genuine to us, aligns with what we want to achieve, and highlights our distinct value.
This workshop explored the ins and outs of building a “brand” that is authentic to who you are. Participants learned how to leverage their unique strengths and attributes to develop their brand, make intentional branding decisions that align with their professional goals and explore how to overcome any barriers that are holding them back from presenting their best "branded" self.
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